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54% of B2B buyers say their vendor pick faced AI-assisted scrutiny.
Newsletter
Buyer AI can shape shortlists, decisions and renewals beyond your CRM’s view, creating a new revenue insights gap.
Blog
What buyers told us, and where to start.
Data Dash
B2B buyers are using AI to fact-check claims and compare vendors.
Meet Dash, your guide to our weekly 60-second videos covering data statistics and insights.
Inaugural report finds buyer use of AI can change shortlists, challenge referrals and put contract renewals at risk
Press Release
Showing up is good. Standing up to scrutiny is better. AIRI found B2B buyers use AI to fact-check claims and compare vendors.
Your customers may love you. AI doesn’t care. See why even routine renewals are becoming unsolicited auditions.
The AI-powered B2B buyer is already here.
