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... and what that means for vendor evaluation.
Blog
Yes, the funnel still matters, and the buyers who reach it are worth more than ever.
Data Dash
A partner recommendation may open the door, but AI-assisted buyer scrutiny doesn't stop there.
82% use AI to vet contracts, specs and compliance docs.
59% of B2B buyers use AI to analyze customer reviews.
Small and microbusiness purchasers may be using AI just as much as their larger counterparts.