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LATEST INSIGHTS

AI Revenue Institute Launches With New Research Revealing How AI Is Changing B2B Buyer Decision-Making

Press Release

AI Revenue Institute Launches With New Research Revealing How AI Is Changing B2B Buyer Decision-Making

Inaugural report finds buyer use of AI can change shortlists, challenge referrals and put contract renewals at risk

AI Visibility Is Only the First (and Lowest) Hurdle

Blog

AI Visibility Is Only the First (and Lowest) Hurdle

Showing up is good. Standing up to scrutiny is better. AIRI found B2B buyers use AI to fact-check claims and compare vendors.

Incumbency Devalued? How AI Puts Contract Renewals at Risk

Blog

Incumbency Devalued? How AI Puts Contract Renewals at Risk

Your customers may love you. AI doesn’t care. See why even routine renewals are becoming unsolicited auditions.

The AI-Powered B2B Buyer Is Already Here

Blog

The AI-Powered B2B Buyer Is Already Here

From early research to multimillion-dollar decisions, B2B buyer use of AI is now mainstream and material.

The Buying Committee Has a New Member: AI

Blog

The Buying Committee Has a New Member: AI

Your champion says yes. Then AI pulls up a chair at the buying committee table, and just like that, all bets are off.

The ‘Three-Audience Problem’: Why Your Content Now Has To Win 3 Ways at Once

Blog

The ‘Three-Audience Problem’: Why Your Content Now Has To Win 3 Ways at Once

Your next challenge is serving audiences that can’t agree on what good looks like, or even what’s important.

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