Inaugural report finds buyer use of AI can change shortlists, challenge referrals and put contract renewals at risk
Press Release
Showing up is good. Standing up to scrutiny is better. AIRI found B2B buyers use AI to fact-check claims and compare vendors.
Blog
Your customers may love you. AI doesn’t care. See why even routine renewals are becoming unsolicited auditions.
From early research to multimillion-dollar decisions, B2B buyer use of AI is now mainstream and material.
Your champion says yes. Then AI pulls up a chair at the buying committee table, and just like that, all bets are off.
Your next challenge is serving audiences that can’t agree on what good looks like, or even what’s important.
Revenue expert to address the impact of buyer AI on channel sales and partner relationships
