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... and what that means for vendor evaluation.
Newsletter
Yes, the funnel still matters, and the buyers who reach it are worth more than ever.
Blog
A partner recommendation may open the door, but AI-assisted buyer scrutiny doesn't stop there.
Data Dash
82% use AI to vet contracts, specs and compliance docs.
59% of B2B buyers use AI to analyze customer reviews.
Small and microbusiness purchasers may be using AI just as much as their larger counterparts.
AI scrutiny can undermine deals, partner trust and future referrals.
52% of B2B buyers are already using or testing AI in vendor negotiations and contracting.
Your competitors' folly may be your opportunity.
