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91% of B2B buyers may use AI to vet alternatives at renewal.
Newsletter
How buyers view referrals that don't survive AI scrutiny.
Data Dash
Dive inside the vetting layer between click and close.
Blog
54% of B2B buyers say their vendor pick faced AI-assisted scrutiny.
Buyer AI can shape shortlists, decisions and renewals beyond your CRM’s view, creating a new revenue insights gap.
What buyers told us, and where to start.
B2B buyers are using AI to fact-check claims and compare vendors.
Meet Dash, your guide to our weekly 60-second videos covering data statistics and insights.
Inaugural report finds buyer use of AI can change shortlists, challenge referrals and put contract renewals at risk
Press Release