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AIRI Co-Founder and Editor in Chief, questioning AI, Oxford commas and the nature of reality
Blog
Nov 2, 2026
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8 min read
59% of B2B buyers use AI to analyze customer reviews.
Oct 26, 2026
52% of B2B buyers are already using or testing AI in vendor negotiations and contracting.
Oct 19, 2026
5 min read
... and what that means for vendor evaluation.
Oct 5, 2026
AI scrutiny can undermine deals, partner trust and future referrals.
Sep 14, 2026
56% of B2B buyers use AI to figure out what they should look for when selecting a provider.
Aug 18, 2026
4 min read
Showing up is good. Standing up to scrutiny is better. AIRI found B2B buyers use AI to fact-check claims and compare vendors.
From early research to multimillion-dollar decisions, B2B buyer use of AI is now mainstream and material.
Your champion says yes. Then AI pulls up a chair at the buying committee table, and just like that, all bets are off.
