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Report: The AI-Powered B2B Buyer Has Arrived
AI Revenue Institute’s inaugural report, “The AI-Powered B2B Buyer Has Arrived,” reveals how buyers use AI to evaluate vendors, test sales claims and scrutinize renewals, based on AIRI’s survey of 521 B2B purchasers and purchasing influencers at U.S. companies with 50 or more employees.
Buyer use of AI is upending the B2B buying journey
AI is no longer just helping B2B buyers find vendors. It’s helping them compare options, fact-check sales claims, analyze documentation, review recommendations and evaluate alternatives, often beyond the seller’s view.
AI Revenue Institute’s inaugural report, “The AI-Powered B2B Buyer Has Arrived,” reveals how AI is influencing which vendors get shortlisted, approved, renewed or replaced.
Inside, you’ll learn:
The five big shifts in AI-assisted B2B buying
How buyers are using AI throughout the purchase process
Where buyer use of AI creates new risks and revenue intelligence blind spots
Five priorities revenue leaders can act on now