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Blog
Sep 21, 2026
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6 min read
You still can’t see the buyer. But you can see the buyer’s advisor.
Sep 14, 2026
5 min read
56% of B2B buyers use AI to figure out what they should look for when selecting a provider.
Sep 3, 2026
Dive inside the vetting layer between click and close.
Aug 31, 2026
Buyer AI can shape shortlists, decisions and renewals beyond your CRM’s view, creating a new revenue insights gap.
Aug 18, 2026
4 min read
Showing up is good. Standing up to scrutiny is better. AIRI found B2B buyers use AI to fact-check claims and compare vendors.
Your customers may love you. AI doesn’t care. See why even routine renewals are becoming unsolicited auditions.
From early research to multimillion-dollar decisions, B2B buyer use of AI is now mainstream and material.
Your champion says yes. Then AI pulls up a chair at the buying committee table, and just like that, all bets are off.
Your next challenge is serving audiences that can’t agree on what good looks like, or even what’s important.
