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Blog

AI Visibility Is Only the First (and Lowest) Hurdle

Aug 11, 2026

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4 min read

AI Visibility Is Only the First (and Lowest) Hurdle

Showing up is good. Standing up to scrutiny is better. AIRI found B2B buyers use AI to fact-check claims and compare vendors.

Khali Henderson

Blog

Incumbency Devalued? How AI Puts Contract Renewals at Risk

Aug 11, 2026

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5 min read

Incumbency Devalued? How AI Puts Contract Renewals at Risk

Your customers may love you. AI doesn’t care. See why even routine renewals are becoming unsolicited auditions.

Casey Freymuth

Blog

The AI-Powered B2B Buyer Is Already Here

Aug 11, 2026

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5 min read

The AI-Powered B2B Buyer Is Already Here

From early research to multimillion-dollar decisions, B2B buyer use of AI is now mainstream and material.

Khali Henderson

Blog

The Buying Committee Has a New Member: AI

Aug 11, 2026

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5 min read

The Buying Committee Has a New Member: AI

Your champion says yes. Then AI pulls up a chair at the buying committee table, and just like that, all bets are off.

Khali Henderson

Blog

The ‘Three-Audience Problem’: Why Your Content Now Has To Win 3 Ways at Once

Aug 11, 2026

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6 min read

The ‘Three-Audience Problem’: Why Your Content Now Has To Win 3 Ways at Once

Your next challenge is serving audiences that can’t agree on what good looks like, or even what’s important.

Casey Freymuth