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Blog
Nov 9, 2026
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6 min read
Yes, the funnel still matters, and the buyers who reach it are worth more than ever.
Nov 2, 2026
8 min read
59% of B2B buyers use AI to analyze customer reviews.
Oct 26, 2026
52% of B2B buyers are already using or testing AI in vendor negotiations and contracting.
Oct 19, 2026
5 min read
... and what that means for vendor evaluation.
Oct 9, 2026
4 min read
82% use AI to vet contracts, specs and compliance docs.
Oct 5, 2026
AI scrutiny can undermine deals, partner trust and future referrals.
Sep 28, 2026
Your offline materials need to stand up to AI scrutiny, too.
Sep 21, 2026
You still can’t see the buyer. But you can see the buyer’s advisor.
Sep 14, 2026
56% of B2B buyers use AI to figure out what they should look for when selecting a provider.
Sep 3, 2026
Dive inside the vetting layer between click and close.
Aug 31, 2026
Buyer AI can shape shortlists, decisions and renewals beyond your CRM’s view, creating a new revenue insights gap.
Aug 18, 2026
Showing up is good. Standing up to scrutiny is better. AIRI found B2B buyers use AI to fact-check claims and compare vendors.
Your customers may love you. AI doesn’t care. See why even routine renewals are becoming unsolicited auditions.
From early research to multimillion-dollar decisions, B2B buyer use of AI is now mainstream and material.
Your champion says yes. Then AI pulls up a chair at the buying committee table, and just like that, all bets are off.
Your next challenge is serving audiences that can’t agree on what good looks like, or even what’s important.
